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Over 5000 products in stock

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Fit, Fun, and Comfort

Styles for every body and every day.

Summer for Boys
Summer for Boys

11 Produkte

Summer for Girls
Summer for Girls

16 Produkte

Accessories
Accessories

6 Produkte

Lady's Corner
Lady's Corner

5 Produkte

Men's World
Men's World

5 Produkte

Ray-Play.style
Ray-Play.style

8 Produkte

COMMING AT END OF SEASON

Sale up to 40% Off

Upgrade Your Beach Look With Stylish Deals: Enjoy Up To 40% off Swimwear!

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Video Ray-Play.style Budelli AI
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Video for Ray-Play.style
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SPOTLIGHT ON

Trending now, Signatures

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Kids Rash Guard UV Protect The Ocean Navy blue
CHF 29.00
CHF 29.00
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Kids Rash Guard UV Protect The Ocean Whale Shark
CHF 29.00
CHF 29.00
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Flip-Flops from the X-Ray collection
CHF 24.00
CHF 24.00
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Kids Swimsuit Coral Olive
CHF 29.00
CHF 29.00
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Recycled unisex sports jersey Whale Shark Blu
Aus CHF 37.00
Aus CHF 37.00
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Kids Rash Guard UV Protect The Ocean Pink
CHF 29.00
CHF 29.00
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Kids Rash Guard UV Protect The Sea White
CHF 29.00
CHF 29.00
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Kids Rash Guard UV Protection X-Ray collection
CHF 29.00
CHF 29.00
All Products

Coral Deco

OUR TEEN'S RASHGUARDS
GIRL'S COLLECTION

Lifestyle

Mediterrean
Shop now

Made for Summer and for Gifts

BlueSeaSportswear is a perfect addition to your summer wardrobe as well as a perfect gift for that special someone.

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Reversible bucket hat Coral Design
CHF 37.00
CHF 37.00
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Men's Rash Guard UV Protect Long Sleeve
CHF 42.00
CHF 42.00
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Men’s short sleeve rash guard whale shark
Aus CHF 39.00
Aus CHF 39.00
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Kids Swimsuit Coral White
CHF 29.00
CHF 29.00
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Flip-Flops X-Ray collection Rainbow
CHF 24.00
CHF 24.00
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One-Piece Swimsuit The X-Ray collection
CHF 39.00
CHF 39.00
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Recycled unisex sports jersey Whale Shark Blu
Aus CHF 37.00
Aus CHF 37.00
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Kids Swimsuit Coral Olive
CHF 29.00
CHF 29.00

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99

Beispiel für einen Produkttitel

CHF 19.99
CHF 19.99
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Kids Swimsuit Coral Olive
CHF 29.00
CHF 29.00
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One-Piece Swimsuit The X-Ray collection
CHF 39.00
CHF 39.00
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Youth Swimsuit Coral White
CHF 33.00
CHF 33.00
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Kids Swimsuit Coral White
CHF 29.00
CHF 29.00
Shop the Collection
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Discover

Coral Design
Shop now
Video for Ray-Play.style

This is our other side

RAY-PLAY
Dare to wear

Show your feet some

LOVE
Discover now

Find

Exclusive Materials
Read more

Test our

Surf Wear
See more

Styles for Every Body

Our bikinis, rash guards and sportswear are more than just beachwear—they are a symbol of confidence, personality, and style. From classic designs to modern trends and styles, each silhouette highlights a unique charm.

One-piece
One-piece
Lady's Summer
Lady's Summer
Men's World
Men's World
Girls
Girls
Boys
Boys
X-Ray Specialty
X-Ray Specialty
Beach Accessories
Beach Accessories
Leggings
Leggings
Surf
Surf
Bestsellers
Bestsellers

Made with Love

Discover the next staple in lookbooks

Hot Hot Hot

Enjoy a gift on first 5 orders every month

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Recycled Unisex Sweatshirt Whale Shark Blu
Aus CHF 37.00
Aus CHF 37.00
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Youth Rash Guard UV Protect the Ocean White
CHF 33.00
CHF 33.00
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Kids Rash Guard UV Protect The Sea White
CHF 29.00
CHF 29.00
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Flip-Flops X-Ray collection Rainbow
CHF 24.00
CHF 24.00
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Recycled unisex sports jersey Whale Shark Blu
Aus CHF 37.00
Aus CHF 37.00
Slay in bikini own the Summer!

We love the feeling of the warm sun on our buns and we think you should too.

Shop Season

Summer 2025

BlueSea Swimwear

Our love for swimwear started at a very young age as we grew up in the beautiful Swiss Mountains... wait!? Yes, because every summer our grand-parents would take us to Italy on some marvelous beaches or a sailing boat. So, bikinis and other sportswear are an everyday piece of clothing during the best period of the year.

Shop now
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Kids Rash Guard UV Protection Flower Sea
CHF 29.00
CHF 29.00
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Kids Swimsuit Coral Olive
CHF 29.00
CHF 29.00
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One-Piece Swimsuit The X-Ray collection
CHF 39.00
CHF 39.00
This style is amazing
" It moulds to your body and gives you so much support without looking daggy or comproming on style. "

Dimitri S, Aug 2025 - GR

Super Excellent
" Beautiful fit, safe rash guard, very comfortable for our grandchild; she loves it and we are delighted! "

Mary S, Aug 2025 - CH
Trending now
  • Special X-Ray Edit 8
  • Tropical Love 12
  • La Bianca 5
Full-moon panorama in Ronco sopra Ascona Switzerland.
Summer's Latest & Greatest

From must-have silhouettes to beach-ready sportswear and dresses, styled with your favourite accessories, we've got you covered — and your girls and boys!

Shop now
Symbol of Confidence Allure •

Our Mission

A bikini, a rash-guard and other sportswear are more than just beachwear—they are a symbol of confidence and style. We are proud to design products with the least carbon footprint possible. Whenever possible our printing partner will use eco-friendly ad even recycled materials. We print on demand, so as to minimize waste; and we let it print in one of the facilities closest to your shippping address.

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Printed on Demand
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We give annualy 10% to nature preservation organisations
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Sustainability
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Printed on Demand
𖦹
We give annualy 10% to nature preservation organisations
𖦹
Sustainability
𖦹
Printed on Demand
𖦹
We give annualy 10% to nature preservation organisations
𖦹
Sustainability
𖦹
Printed on Demand
𖦹
We give annualy 10% to nature preservation organisations
𖦹
Sustainability
𖦹
Printed on Demand
𖦹
We give annualy 10% to nature preservation organisations
𖦹
Sustainability
𖦹
Printed on Demand
𖦹
We give annualy 10% to nature preservation organisations
𖦹
Sustainability
𖦹

COLLABORATIONS

WE GIVE TO

Personal Page

A link to the creator's personal page

Passion for Surgery & Swimwear
Rural Health Project in India

CHARITY

Our Charity Surgery Project in India

charity Surgery Project In India

HUMANITARIAN ACTIVITY

In India we help Comprehensive Rural Health Project in Jamkhed Maharastra

CRHP India
Mercy Ships

Mercy Ships

Charity Surgery on Mercy-Ships

Link to Mercy Ships Organization
Paneco

Paneco Foundation

Protect Nature

Paneco Foundation link
Swissaid

Swissaid

Humanitarian Projects from Switzerland

Swissaid Foundation link
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X-Ray Style

Our other Vision of Sportswear

Link to Our Other Stylish Shop

Medecins Sans Frontieres

A World without Bounderies

Link to MSF

Fondazione Dr. Maggi

Link to Cameroun

From the Journal

Latest news from your blog.

View all
How to chose the perfect swimwear for kids Beachwear
Stephan Schlunke

How to chose the perfect swimwear for kids

Mehr lesen
The Inspiration Behind BlueSea Sportswear: Creating UV Protecting Garments for Your Loved Ones
Stephan Schlunke

The Inspiration Behind BlueSea Sportswear: Creating UV Protecting Garments for Your Loved Ones

Mehr lesen
Our Vision: Merging Style with Functionality in Sportswear
Stephan Schlunke

Our Vision: Merging Style with Functionality in Sportswear

Mehr lesen
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In the Press

"Every garment is quality-tested and printed on demand"

"This stuff definitely works."

5-star reviews

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"One of the most effective
at calming my anxiety about sun damage to my loved ones"

" Designed to take the
guesswork out of design on Sportswear."